Every spring semester Dr. Reto Odermatt offers the bachelor course "Behavioral Economics and the Economics of Well-Being" at the Faculty of Business and Economics at the University of Basel.

The lecture was offered for the first time in 2021 and was conducted in person for the first time in 2022. In 2022 the lecture was a resounding success with over 80 enrollments. Furthermore, the evaluation by the students was excellent, with the course being described as "exciting," "motivating," "captivating," and "mind-expanding."